We all have friends.
But not all of us have friends who will bluntly tell us like it is.
And furthermore, even when we do have friends that will tell us like it is, we don’t always respect them enough to listen to their words.
I say this because I truly believe every single one of us needs to seek friends who care enough about us to be brutally honest enough to call a spade a spade—and at the same time, we need to respect them enough to take their words to heart.
Case in point—two of my dearest friends are Joey Coleman and Ian Altman.
Both are professional speakers and world-class at what they do. Because of the respect that I have for them, when they speak, I listen.
The three of us used to host an event together where we’d bring business leaders in to discuss sales, marketing, and customer experience.
For me, it was always thrilling to spend two full days sharing the stage with two elite professionals. But the most enjoyable part, for me, was always the debrief that came afterward.
Essentially, as soon as the event was over, we would sit down together and give each other the most candid feedback possible. We discussed what we believed was the good, bad, and ugly of not just the event, but the specific moments where we felt the others did well and where they needed to improve.
About five years ago, after one of our events together and in the midst of our debrief, Joey and Ian told me the following:
Marcus, it’s not your talk that needs work.
It’s your look.
You look like a pool guy.
It’s time you start looking like a professional speaker.
Hard advice?
In my case, I can remember hearing it and feeling such a sense of relief.
You see, style and fashion have never come naturally for me.
I wasn’t taught it as a kid.
And I certainly didn’t “pick it up” along the way.
In fact, because I was speaking to more and more audiences by this point in my career, I had a sense that I didn’t look the part, yet had no idea how to fix it, much less place my finger on the problem.
But that night, Joey and Ian told me what I had long suspected.
It was time to look the part.
Granted, you may read this and think, “It shouldn’t be about what you’re wearing.”
Well, that may or may not be true, but the fact is, one’s clothes and appearance DO affect the perception of others, and I was absolutely doing myself no favors by thinking brown khakis and yellow polo shirts would carry the day.